Beyond the Barn: Branding Your Riding Lesson Program

If you are running a horse business by yourself, you might think, “I’ve slapped my logo on my Facebook page! I’m a branding genius! Branding, done!” *** Pats

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Beyond the Barn: Branding vs. Marketing vs. Advertising 

It’s my pleasure to welcome Alisha Van Harn to The Riding Instructor.  Alisha is an accomplished horsewoman, riding instructor, a certified digital marketing specialist, a mom, and so

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The Important First Riding Lesson

The Big DayThe first lesson is a big day for your new student. He or she is excited to start, probably nervous about the horses, a new teacher, and

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Plan Ahead for Barn Visitors

How do you handle visitors to your barn? This question has an easy answer for some instructors, while it’s a nightmare for others.What Kind of Business Do You

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Katie Monahan & USEF Horsemaster Clinic

Recently, there has been controversy over the USEF Horsemasters clinic with Katie Monahan Prudent.For those who might not know who she is, Katie Monahan Prudent was on the

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Riding Teachers, Instructors, & Coaches

There is a difference between teachers, instructors, and coaches in the horse industry. While we may hero worship and think one is more important than the other, they

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How Do You Prepare to Teach Riding Lessons?

The amount of preparation you put into your lessons ahead of time can make a vast difference in their success and safety, especially if you teach beginners. The

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Should You Strive to Ride with the Elite?

Riding with the Elite There has been a post going around Facebook “On the Insane Expense that has become Riding.” Not being a Facebook whiz I’m not sure

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Teach Your Riding Students to Be Assertive| Assertiveness

Assertiveness comes naturally to some individuals while others must learn this helpful quality. What do you do with the student who just doesn’t seem to try very hard

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Where’s the Love?

Jumper loves attention.  He tries so hard to be good and wants you to love him so badly that when you go in to his pen he just

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