Snoop Dogg and Dressage: How the Iconic Rapper Became Branded as the "Granddad of the Olympics"When you think of Snoop Dogg, you probably picture the laid-back rapper with
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Reins of Influence: Part 2 The Enduring Brand of Sally Swift and Centered Riding
The Enduring Brand of Sally Swift and Centered RidingToday we're diving into the legacy of Sally Swift, the pioneering equestrian whose innovative Centered Riding method transformed the way
Does it Cost too Much to Keep Lesson Horses?
Riding lesson horses are a crucial part of the equine industry. With three million babies born each year in the U.S. and more than a third of U.S.
Reins of Influence: A Series Part 1 Branding Like Taylor Swift: Lessons for Riding Instructors
Picture this: You’re at the stable, grooming your favorite horse, when suddenly you here a song on the radio, you guessed it, a catchy Taylor Swift tune AND
Beyond the Barn: Crafting the Vision for Your Riding Lesson Program
From overseeing the barn to nurturing horses and mentoring students, running a riding lesson program is a whirlwind of passion and dedication. Beneath the daily to-do list, remembering
Can You Teach Beginner Riders Without School Horses?
The simple answer to this question is "no." Rare is the true beginner riding student who shows up to their lesson with their own horse.There are many thriving
Beyond the Barn: Discovering the Brand Purpose of Your Riding Lesson Program
After a long day of caring for your lesson ponies, teaching eager students, and maybe even sneaking in a ride or two yourself, the last thing you want
Resources for Horseback Riding Instructors
We have “things” happening at The Riding Instructor, so I thought this was a good time to give you an idea of how we’re organized and offer suggestions
Beyond the Barn: Branding Your Riding Lesson Program
If you are running a horse business by yourself, you might think, “I’ve slapped my logo on my Facebook page! I’m a branding genius! Branding, done!” *** Pats
Beyond the Barn: Branding vs. Marketing vs. Advertising
It’s my pleasure to welcome Alisha Van Harn to The Riding Instructor. Alisha is an accomplished horsewoman, riding instructor, a certified digital marketing specialist, a mom, and so