Snoop Dogg and Dressage: How the Iconic Rapper Became Branded as the "Granddad of the Olympics"
When you think of Snoop Dogg, you probably picture the laid-back rapper with a smooth flow and a knack for turning any situation into a chill vibe. But recently, Snoop has added another unexpected feather to his cap—becoming the unofficial "Granddad of the Olympics," all thanks to his hilarious commentary on the equestrian sport of dressage.
From West Coast Rap to Equestrian Commentary
Snoop Dogg’s journey from the world of rap to the refined arenas of dressage started during the Tokyo 2020 Olympics (held in 2021), when he teamed up with fellow rapper Kevin Hart to provide commentary for NBC’s Olympic Highlights show. While the two were expected to bring humor to the coverage, no one anticipated the viral sensation that would erupt when Snoop gave his thoughts on dressage, the Olympic event where horses perform highly controlled movements in a dance-like fashion.
Snoop’s reaction to dressage was priceless. The rapper, known for his cool and collected demeanor, was visibly stunned by the precision and elegance of the horses. With a mix of awe and amusement, Snoop exclaimed, “The horse is off the chain! I gotta get this m— in a video!” His unique blend of street slang and genuine admiration for the sport resonated with audiences worldwide, catapulting him to viral fame in the equestrian world.
Snoop Dogg: The "Granddad of the Olympics"
Snoop’s newfound love for dressage earned him a playful new title: the "Granddad of the Olympics." It’s a moniker that perfectly captures his unexpected yet endearing role as a voice of wisdom and humor in the Olympic Games. But why "Granddad"?
The title comes from Snoop’s ability to bridge generations with his commentary. Like a cool granddad who surprises you with his knowledge and interest in the latest trends, Snoop managed to make dressage—a sport often seen as elite and niche—relatable and entertaining for everyone, from hip-hop fans to horse enthusiasts. His laid-back yet insightful commentary made the Olympics feel like a family affair, where everyone, no matter their background, could come together and enjoy the spectacle.
The Snoop Dogg Effect: Bringing New Eyes to Equestrian Sports
What makes Snoop Dogg’s foray into Olympic commentary so significant is the impact it’s had on dressage and equestrian sports as a whole. Equestrian sports have traditionally been associated with a specific demographic, often seen as inaccessible to broader audiences. But Snoop’s involvement shattered that perception.
His infectious enthusiasm and unfiltered reactions introduced dressage to a new generation of viewers who might have otherwise skipped over the event. Suddenly, dressage wasn’t just about horses and riders—it was about style, flair, and even a little bit of swagger. The Snoop Dogg effect brought an element of fun and excitement to the sport, showing that even the most unexpected pairings can create something magical.
Lessons for Modern Brand Building
Snoop Dogg’s journey from rap legend to the "Granddad of the Olympics" offers valuable lessons for brand building in any industry. His ability to stay true to himself while exploring new ventures is a testament to the power of authenticity in branding. By embracing his unique voice and perspective, Snoop was able to connect with a new audience and breathe fresh life into an age-old sport.
For equestrian programs and brands looking to grow their audience, the Snoop Dogg effect serves as a reminder that sometimes, stepping out of your comfort zone and bringing in a fresh perspective can lead to unexpected and delightful results. Whether it’s through creative collaborations or simply re-imagining how you present your brand, there’s always room to innovate and engage with new audiences.
Conclusion: Snoop Dogg’s Lasting Legacy in the Olympics
Snoop Dogg may have started as a West Coast rap icon, but his influence now extends far beyond the music industry. As the "Granddad of the Olympics," he’s proven that you don’t have to be an expert to make an impact—you just need to bring your authentic self to the table. His commentary on dressage has not only entertained millions but also opened the door for more diverse voices and perspectives in sports.
So, the next time you think of dressage, don’t be surprised if you picture Snoop Dogg, sitting back with a smile, enjoying the rhythm and grace of the “crip walk” (side pass) and sport he helped bring into the mainstream spotlight.
Until next time … and don't forget to check out parts 1 & 2 with Taylor Swift and Sally Swift!
Alisha Van Harn
