Reins of Influence: Part 2 The Enduring Brand of Sally Swift and Centered Riding

The Enduring Brand of Sally Swift and Centered RidingToday we're diving into the legacy of Sally Swift, the pioneering equestrian whose innovative Centered Riding method transformed the way

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Reins of Influence: A Series Part 1 Branding Like Taylor Swift: Lessons for Riding Instructors

Picture this: You’re at the stable, grooming your favorite horse, when suddenly you here a song on the radio, you guessed it, a catchy Taylor Swift tune AND

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Beyond the Barn: Discovering the Brand Purpose of Your Riding Lesson Program

After a long day of caring for your lesson ponies, teaching eager students, and maybe even sneaking in a ride or two yourself, the last thing you want

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Beyond the Barn: Branding Your Riding Lesson Program

If you are running a horse business by yourself, you might think, “I’ve slapped my logo on my Facebook page! I’m a branding genius! Branding, done!” *** Pats

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Beyond the Barn: Branding vs. Marketing vs. Advertising 

It’s my pleasure to welcome Alisha Van Harn to The Riding Instructor.  Alisha is an accomplished horsewoman, riding instructor, a certified digital marketing specialist, a mom, and so

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3 Tips to Help Combat Riding Instructor Burnout

You don’t wake up one morning and suddenly have burnout. Burnout creeps up over time and is a common problem for riding instructors. What is Burnout? Dictionary.com defines

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