Beyond the Barn: Discovering the Brand Purpose of Your Riding Lesson Program

After a long day of caring for your lesson ponies, teaching eager students, and maybe even sneaking in a ride or two yourself, the last thing you want

Read More

Beyond the Barn: Branding Your Riding Lesson Program

If you are running a horse business by yourself, you might think, “I’ve slapped my logo on my Facebook page! I’m a branding genius! Branding, done!” *** Pats

Read More

Beyond the Barn: Branding vs. Marketing vs. Advertising 

It’s my pleasure to welcome Alisha Van Harn to The Riding Instructor.  Alisha is an accomplished horsewoman, riding instructor, a certified digital marketing specialist, a mom, and so

Read More

3 Tips to Help Combat Riding Instructor Burnout

You don’t wake up one morning and suddenly have burnout. Burnout creeps up over time and is a common problem for riding instructors. What is Burnout? Dictionary.com defines

Read More